Ofcourse an appealing site gets much more attention. Visualization can also be a best way to strategize on web analytics. You can use certain graphs and charts in order to understand your data easily.
There are many visualization tools you can use, to name a few, we can use Wordle, Visual.ly and Piktochart.
Wordle: Is a word cloud. Through this you can understand the frequency of words within one text. You can have the cloud in different fonts and layouts or even shape if you desire. You can be as creative as you want to.
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Visual.ly: You can make an inforgraphic through a social media site, like facebook or twitter. This is a fun way to attract people on your Facebook or Twitter page.
Piktochart: With this you can use your own existing data to build a piktochart. Through piktochart you can use much more information and data. After this, your information can be interpreted in a more broader and easier way. You can get a basic tutorial from the webpage piktochart.com.