Web analytics is a measurement and a collection of data received from the flow of visits made to a website. You can track the flood of visitors on your page by knowing where, when and how they visit your site. Every person that visits your page leaves valuable data. Once you track this information, you can take the data, analyze it, and use it to improve your web page. One advantage of web analytics is that it can aid companies in measuring the results of traditional print, or broadcast an advertising campaign. This way you can be able to attract far more visitors and gain popularity for your website. There are a few important concepts that you need to know in order to be able to guide your analysis.
1) Clickstream: This is the website’s level of clicks you receive. You can analyze the levels of clicks through certain site behaviours such as; Visits, Visitors, Time on site, Page Views, Bounce Rate, Conversion Rate and Sources.
2) Bounce Rate: This is when a person visits your page just once, and leaves right away.
3) Conversion Rate: This is measures the visitors who buy your products, or engage in a similar behaviour towards your site.